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Agency: Droga 5 // Director: Child // Chase Creatives: Amee Shah (ECD) & Megan Veer Steeg (VP CD, Copy)
Won GOLD at the FCS Portfolio Awards.
The brief: There wasn't one. While working on some other Olympics-related work, we thought it'd be fun to create a Safety Video featuring Team USA athletes. So, we did.
Written about on USAToday
ACD Partner: Bridget Kelly
A record one billion people—one in seven on the planet—traveled to another country in 2016. But not nearly enough of them visited the USA. "See How Far You Can Go" was Brand USA's campaign to attract foreign tourists to the USA.
I was responsible for creating a vast photo library from an 8-city shoot. These assets were used for everything from digital to social to print.
CDs: Pete Williams & Chris Pacetta
ACD Partner: Bridget Kelly
When your brief is "sing about diarrhea," you really can't go wrong. Pepto's iconic song is the jingle that keeps on giving. Fighting nausea, heartburn, indigestion, upset stomach and diarrhea ain’t easy, but someone’s gotta do it. And we did it several times and including some very pink OOH and social.
ACD Partner: Bridget Kelly
Burt's Bees came to us for more than print. We developed and managed all their social work, producing videos, SnapChat Filters, Pinterest, Instagram and Facebook posts and lots of other fun content. Bridget and I led this team.
ACD Partner: Bridget Kelly
AD: Rachel Hickey & Jennifer Katz
CW: Emily Draper
Mott's applesauce and apple juice are nutritious childhood staples that help kids Start Strong. In 2017, we made two product campaigns: 1. Mott's applesauce is simply apples and 2. Mott's juices are now on-the-go.
ACD Partner: Bridget Kelly / Jessica Terlizzi
AD: Erik Jansen
Burt's Bees needed a new look when they entered into the beauty and face care category. We left behind the granola-earthy thoughts and set our sights on a bright-fresh-clean designed look. I was lead Art Director on this photography shoot, which provided Burt’s Bees with an entire library of assets.
ACD Partner: Bridget Kelly
AD: Rachel Hickey
After the success of our Olympic Safety Video they asked us back for round II.
ACD Partner: Bridget Kelly
AD/CD: Felicia Carr & Frances Charapata
While freelancing at Silver & Partners off and on, I wrote this clever spot fro Big Red with my very talented husband Craig Gerringer
Ever wonder how an airline is built? Or about where your plastic cup goes after you get off the plane? Big Metal Bird is an online web docu-series that takes a behind-the-scenes look at one of the USA’s biggest carriers.
In addition we created :30 promos for each episode that played before the safety video. Depending on the flight, people could watch the full episodes on in-flight entertainment system. Teaser ads ran Facebook and Twitter.
ACD Partner: Bridget Kelly
We partnered with Drizly, a Boston-based startup, to launch their alcohol delivery service. The digital, OOH and print work ran throughout the holiday season in New York, Boston and Denver.
Written about on Adweek
ACD Partner: Bridget Kelly
DRTV spot promoting State Farm's Drive Safe and Save program. Fun fact: it was the first commercial I wrote and art directed.
CD: Susan Betteridge
This online video for The Marriott Rewards Credit Card highlights the benefits of an Annual Free Night Stay. We launched the video with companion banners across many different websites.
My first job throughout college was leading canoe trips at Northwaters. The organization asked me to redesign their 20-page brochure.
You know those ideas always in the back of the deck? This is one of those simple ideas you pitch because it’s on brand, it’s smart, simple and cost effective - what client doesn’t love that?
Nair launched a new product with moroccan argan oil. And I got to take home a bunch of new bathing suits.
Marriott Rewards Credit Card came to us with a big ask, to show off their amazing properties and at the same time sell all the benefits of a major travel rewards credit card.
When you take Align you have the support of a probiotic and the Gastroenterologist who developed it, literally!